Know about amazon’s online competitors with tools
Keep an eye on your competitors’ Amazon SEO and sponsored ad techniques. Evaluate and closely monitor your competition, and adjust your product ranking based on the most effective approaches. Look at their reviews if you want to browse the numerous product reviews left by customers on your competitors’ product listings. You should know about Find out who your competitor is. This step of the Amazon competitive analysis gives you a lot of information about your competitors’ strengths and shortcomings, which can help you plan your future Amazon selling strategy. When reading reviews, pay attention to the following features:
- Quality: Amazon wants to present customers with products that have thorough and detailed reviews. Examine the reviews for your competitors’ items to see if they explain why customers like or dislike them. Or do they have reviews that are only a few sentences long?
- Quantity: Amazon attempts to balance the number of reviews and their quality. Amazon’s algorithms, in theory, prioritize products with a large number of high-quality ratings. What is the average number of reviews for each of your competitors’ items, and how do they compare to yours?
- Advantages: Knowing the strengths of your competition’s products is critical for increasing the competitiveness of your products. What features do they have that customers enjoy, and do your products provide similar benefits? How can you show such advantages in your listing?
- Problems: By understanding the flaws in your competitors’ products, you may increase the value of your own. What features of your competitors’ products do customers dislike, and how does your product address these issues?
- Ratings: Check each product’s average score; you may record the star rating in your Google Sheet. You may need to explore a review management approach to obtain more legitimate reviews for your items, depending on your competitor’s strength in this area.
- Responses: Check if your competition replies to both favorable and bad customer feedback. How do they interact with customers, particularly those who are dissatisfied? Is there anything your team can improve or learn from their approach?
Your team can use the results of your review assessment to improve your overall plan. For example, your organization may opt to remodel specific product listings to leverage competition flaws such as a limited product warranty.
You can go to the Amazon Store of your competitor.
Depending on your competitors, they may have an Amazon Store – an Amazon Store is similar to a microsite for Amazon businesses since it allows customers to access your products easily. Check to see whether your opponent has an Amazon store. When examining your opponent’s storefront, search for the following features:
- Design: Amazon offers a variety of Amazon Store templates, but the design chosen by a company might give your team insight into their strategy. They may, for example, highlight a few essential products on their homepage, emphasizing their best-selling items.
- Social media: Amazon Stores can also include links to social networking sites. Although you may already be aware of a competitor’s social media accounts, this tool can assist your team in determining which platforms they are advertising on the most.
- While your opponent’s Amazon Store may not provide much information, it’s still worth looking at. If your team examines your competitor’s Amazon Store every quarter, you might notice a sudden switch to a different product, indicating a shift in their strategy.